[Terre Haute, Indiana] - Diverted River and Creative Works today announced a strategic partnership aimed at revolutionizing the mini golf experience with Lucky Putt, a next-generation attraction for Family Entertainment Centers. This collaboration combines Creative Works' expertise in mini golf course design and manufacturing with Diverted River's Takoha integration platform to create a seamless, digital-first entertainment experience.
"This partnership represents a new era for mini golf attractions," said Zack Johnson, CEO of Diverted River Technology. "By combining Creative Works' innovative Lucky Putt courses with our Takoha platform, we're creating an experience that merges physical play with online digital engagement in ways that today's guests expect."
"Creative Works has always been at the forefront of mini golf innovation," said Armando Lanuti, President at Creative Works. "Partnering with Diverted River allows us to help venues create a truly integrated Lucky Putt attraction experience. We're helping operators maximize the value of their mini golf investment by connecting Lucky Putt to venue systems like redemption and cashless payments.”
The partnership enables venues to integrate Lucky Putt with their venue-branded mobile apps and existing cashless systems. Guests can seamlessly access courses, track their scores and achievements, and earn rewards, all through their venue's own digital ecosystem. This integration supports self-service operation, automated payment processing, and venue-wide gamification features.
"Lucky Putt represents more than just mini golf digitization," added Armando Lanuti. "We're reimagining how mini golf operates in modern FECs, creating new opportunities for operational efficiency while maintaining the timeless appeal of this classic attraction."
Key features of Diverted River-enabled Lucky Putt include:
Lucky Putt integrations are available immediately for new and existing Creative Works mini golf installations. Venues interested in Diverted River-enabled Lucky Putt require the Takoha platform and a compatible cashless system.
For more information about Lucky Putt or to schedule a demonstration at IAAPA 2024, visit Creative Works at booth 3072 or visit http://www.divertedriver.com/iaapa2024_case_studies.
Diverted River Technology LLC launched its integrated platform as a service, Takoha, in 2022. Co-founders Zack Johnson and Chris Magee, fresh off a successful exit from their esports software company ggCircuit, recognized a critical challenge facing location-based entertainment companies worldwide: disconnected software systems creating disjointed customer experiences. Through strategic partnerships with industry leaders and innovative system integration solutions, Diverted River is breaking down data silos and unifying fragmented guest experiences.
For more information, visit www.divertedriver.com.
Creative Works produces powerful emotions and memories through immersive attractions. They help location-based entertainment businesses get customers in the door by providing amazing experiences that can’t be found at home. Creative Works employs a team of artists, designers, and dreamers who want to WOW people around the world. They do this by focusing on 3 core elements in the attractions they build: story-driven gameplay, social atmosphere, and immersive experience.
