Diverted River and Batbox Announce Strategic Partnership to Revolutionize Baseball Entertainment

Terre Haute, IN, Nov 15, 2014 — Diverted River, a leading innovator in custom software and integration solutions for location-based entertainment, and Batbox, North America's premier provider of sports entertainment technology solutions (via Batbox’s sports simulator sales company, Side Sports), today announced a strategic partnership focused on Batbox’s entertainment brand. This collaboration will create a comprehensive digital ecosystem for Batbox venues, combining premium baseball simulators with sophisticated food and beverage operations in a seamlessly integrated guest experience.

Pioneering the Future of Baseball Simulation

Batbox is not just an immersive, social, and tech-infused baseball sportstainment experience—it is a rapidly expanding network of venues redefining how enthusiasts engage with the sport. Batbox is poised for significant growth, offering unique opportunities for partners interested in bringing this innovative simulator play to new locations. Combining state-of-the-art simulators with a high-energy sports bar delivers real-life-like gameplay that creates a high-energy, social, and competitive atmosphere for people of all ages. Their innovative concept celebrates baseball's excitement and camaraderie, complemented by an exceptional and upscale food and beverage menu inspired by favorite ballpark eats from major league stadiums.

"Our goal at Batbox has always been to provide an unparalleled, immersive experience for our customers," said Craig Winning, COO at Batbox. "The Diverted River team, having previously built hugely successful user-experience products at scale, will envision and create a future where our guests can engage with our brand in new and exciting ways, both in and out of our venues."

Key Highlights of the Partnership:

• Customized Booking System with Advanced Integrations: A key highlight is the development of a booking platform uniquely tailored for Batbox venues. Seamlessly integrating with SevenRooms and the baseball simulator system, it offers effortless reservations with special customizations, includes digital waiver completion, and provides guests with a PIN for simulator access upon booking completion. This bespoke solution enhances guest convenience and elevates the overall booking and gameplay experience.
• Custom Mobile App Development: Creation of a unique Batbox mobile app that enhances user engagement by providing real-time gameplay statistics, personalized experiences, and gamification elements such as experience points and leveling systems.
• Cashless Systems Integration: The technology will enable seamless integration with leading arcade management systems like Semnox, Intercard, Embed, and Sacoa, allowing for unified user experiences and streamlined operations.
• Enhanced User Experience: Implementation of advanced features that personalize the guest experience, including digital booking, in-app purchases, and interactive leaderboards.

Operational Efficiency: Integration with point-of-sale systems and booking platforms to optimize venue operations and provide staff with real-time data and analytics.